Savings and impact
Google Advertising
Google Ads
Savings
200$ for every 1,000$ spent
Impact
Increase ROI by 15% to 30%
Facebook Advertising
Facebook Ads
Savings
150$ for every 1,000$ spent
Impact
ROI improvement from 15% to 25%
SEO
Search Engine Optimization
Savings
200$ for every 1,000$ invested in content
Impact
20% to 40% increase in organic traffic
Social media management
Savings
100$ per 1,000$ spent on tools and management
Impact
Increase in commitment from 10% to 20%
Email Marketing
Savings
180$ for every 1,000$ spent
Impact
15% to 30% increase in open and conversion rates
Content Marketing
Savings
150$ for every 1,000$ spent on content creation
Impact
20% to 35% increase in traffic and leads
Advertising Display
Savings
120$ for every 1,000$ spent
Impact
10% to 25% increase in click-through and conversion rates
Video Advertisement
YouTube Ads
Savings
160$ for every 1,000$ spent
Impact
15% to 30% increase in engagement and views
Data analysis
Savings
200$ for every 1,000$ invested in analysis tools
Impact
Improved strategic decisions and profitability by 20% to 40%
Influencer marketing
Savings
140$ for every 1,000$ spent
Impact
15% to 25% increase in awareness and sales
Advertising retargeting
Retargeting
Savings
80$ for every 1,000$ spent
Impact
20% to 35% increase in conversions
CRO
Conversion Rate Optimization
Savings
150$ for every 1,000$ invested
Impact
Increase in conversion rate from 15% to 25%
Example
Save on Google® Ads
To assess the amount saved for a company by opting for individual experts rather than a marketing agency, we can carry out a comparative analysis based on a few assumptions and concrete examples.
Let's take the example of Google Ads to illustrate this comparison.
Basic hypothesis
MONTHLY GOOGLE ADS SPEND
5000$ per month
SAVINGS FROM CHOOSING EXPERTS
200$ for every 1,000$ spent
Savings calculation
TOTAL INVESTMENT
5000$ per month
MONTHLY SAVINGS
5,000$ ÷ 1,000$ = 5 | 1,000$ increments
5 installments × 200$ savings per installment = 1,000$ savings per month
ANNUAL SAVINGS
1000$ × 12 months = 12,000$ annual savings
Evaluation of financial benefits
By opting for individual experts rather than a marketing agency to manage Google Ads® campaigns, a company spending 5,000$ a month could save around 12,000$ a year.
Conclusion
In addition to direct savings on advertising costs, the use of experts can offer qualitative and strategic advantages, increasing the competitiveness and overall effectiveness of a company's digital marketing efforts.
Other factors to consider
Quality of results
Specialized experts can offer more specialized expertise, potentially increasing the effectiveness of campaigns and therefore return on investment (ROI).
Flexibility
Choosing experts means you can adapt quickly to changing business needs without being tied to the services of a single agency.
Customization
Solutions customized by experts can better meet the company's specific needs, compared with the more generalized approach often adopted by agencies.
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